A company’s culture will be the stepping stone for behavior in the workplace, along with the language, attitudes and passion expressed both internally and externally from the workplace. This is increasingly relevant during times of transformation when companies undergo a complete rethink of their business strategy and processes based on new or arising opportunities.
A positive company culture can have an incredible impact on employees by empowering them and giving them the drive to succeed. To be successful in transformational initiatives, business leaders should reflect on the culture and think about things such as:
- The company values
- The communication channels
- Overall staff engagement levels
- Attitude towards empowerment and a collective company vision
- Professional development
- Reward and recognition
No matter your industry, with good staff comes improved culture, increased profitability, client/customer/partner retention and terrific brand awareness. A big part of securing the correct staff will come from your recruiting. However, once they are in your business part of your job is to shape and mold them to be the best they can be. As Jim Collins found leaders of companies who transform businesses from good to great start not with “where” but with “who.” They start by getting the right people on the bus, the wrong people off the bus, and the right people in the right seats. Before going on a transformational journey, ensure you have the right people to go on the journey with.